
SCALING IS EASIER WITH THE RIGHT SUPPORT
The ultimate resource portal for startup founders. Our platform features an intuitive, user-friendly interface and a rich library of over 70 expert guides, interviews, and playbooks, all designed to help you scale your sales and build your team efficiently. Work smarter and grow faster with strategies crafted for your unique challenges.


TRUSTED BY LEADERS
Built by Founders
Trusted by 500+ Founders
Welcome to Founder Led Sales – your platform for proven startup sales strategies, expert guides, and real-world insights to help you grow.

Founder Led Sales is a resource library with 70+ guides for founders seeking sales strategies, hiring tips, and growth playbooks.

Mac Reddin - Founder @ Commsor
Figuring out founder-led sales by yourself is a pain (and dangerous). What FLS are working on is an incredible resource for all founders starting and scaling sales.

Erdem Gelal - Founder @ Flowla
For a free resources this resource platform is wild. A no brainer for any founder growing their company
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Dom Weisman - Founder @ HRBuildIT
The content is not only valuable but truly transformative for founders looking to drive sales and evolve a brand with confidence. Many thanks for the outstanding resources

Mohan Muthoo - Founder @ Spring Drive
The resource library is in-depth, topics i'm finding very useful now, but also ones ill find useful in the future. Really enjoying the Founder Interview series.
FUTUREPROOF DESIGN
Features that will
blow your mind
Founder Interviews
Not only will you get access to all the resources on the platform, but each week we run in-depth interviews with Founders who are currently scaling their business'.
These Founders open up on what worked and what failed for them so we can learn from these stories.

Highlighted Sponsor
Hiring your first Sales Rep & Sales Leader is a exciting but tough moment. When you get it right your company grows, getting it wrong however can kill a company.
This is why we are proud to be supported and sponsored by Bluebird Recruitment. Comprised of ex-Sale Leaders and Sales Reps. Bluebird knows the difference between candidates who will grow companies to those who wont.
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AI-Powered Founder Assistent Coming Soon
The Founder Led Sales portal contains over 70 resources with totalling to over 100,000 words. Soon you will be able to use the FLS Founder Assistant to help understand and action different things across this journey. Need help writing an email? Building a Comp plan? Understand whether you are ready to hire? The Assistant will help you.
